Experiential marketing is not similar to traditional forms of marketing basically because it encourages and promotes an interactive process through physical contact with a product or brand. The key difference can be seen further when stating that experiential campaigns interact with the customers on a more personal, or individual level than massive media campaigns. It results in increased emotional attachment to the product or brand.
Over the last few years, experiential marketing has grown in popularity as an exciting and new way of gathering attention from the consumers.Experiential marketing focuses on interacting with the citizens and effectively promote a product or service. The following are the importance of promoting a new product using experiential marketing.
This type of marketing is used to launch a new product. For a big brand, a full product launch can cost a lot of money. Understandably, people with smaller budgets should do a marketing campaign wisely and aim at the right audience, attract enough attention from the media and deliver the product to the potential customers that meet a predefined set of gender, age and income attributes.
Experiential marketing can help your product to be visible in highly competitive markets.If a market is especially packed full of products, the only way to attract customers is to offer potential buyers the opportunity to try the product first hand. The first-hand experience for a product makes customers know how a product can help them or make functions simpler.
A good marketing campaign will attain an essential element in the world of promotion.This is the creation of word of mouth about a product.Word of mouth remains as one of the best forms of marketing, particularly if you consider the increase in social networking websites. Experiential marketing makes people share about your product, and the effect goes far making your product to be known by many people something that traditional marketing cannot achieve.
To attain an effective marketing campaign, it is vital to think about the location and ensure that the staff is well equipped. A successful experiential marketing agency will create effective experiential concepts and campaigns and also be able to manage the campaign so that it realizes the greater reach within budget.
Finally, the purpose of an experiential marketing campaign is to improve sales. You enhance increase in sales when you give potential buyers the product to use it. At the end, a campaign should provide a return on investment. The money you use by giving free products and promoting them should offer you direct sales that generate more income. Therefore, experiential marketing is one of the best forms of marketing for a new product.