What Makes It Impossible To Ignore Text Messaging To Pass Business Related Information
Communication is one of the core pillars of a business’s success, and thus it should be given top priority by the management. In as much as there are numerous forms of communication, this article will focus on text messaging and emails. In the recent technological era, most of the people have access to cell phones, and thus it can be difficult to ignore this channel when you are marketing. You are making a costly mistake if you are overlokking tyhis channel in your marketing strategy. The article will discuss why you should employ text messaging in your firm’s marketing strategy.
It is not debatable that there is no way that a recipient of a text message will fail to see the details that you send them through the text. Unlike emails which may have your message marked as spam even before it can get to your target, text messages are open. You can, therefore, be confident that any information that you wanted to pass across to your audience will reach them if you utilize text messaging.
Most of the population who use mobile phones are in touch with these gadgets for a significant part of the day, and thus you can be sure that they will get the message as soon as they receive it. Research has proven that it will take 90 seconds for an individual to react to a text, but it will take one and a half hours to reply to an email. It, therefore, implies that text messaging can be an efficient channel more so when you want to get the message quickest possible to the client.
Unlike most other channels of communication you do not need to have internet connection so that you can receive a text message. Regardless of the place that the recipient of the message lives, the text will reach them.
A significant portion of the people that have mobile phones desire text messaging for passing communications. You can, therefore, be assured that you will retain and also control your customers when you employ this avenue of communication. Study has shown that it is the highest rated method for customer contentment.
You do not have to spend a lot of money when you are sending SMSs, and thus you will meet the primary business agenda which is to reduce operational cost. If you reach your customers by the use of phone calls it will be expensive for your business, and thus it should be avoided.